Deutsche Bank And Bankers Trust Merger Essay Example

Deutsche Bank And Bankers Trust Merger Paper Germany scores 40 what means that German society is rather restraint in comparison with more free American society which scores 68 In uncertainty avoidance, the Germans score 65 while the Americans score 46, meaning that Germans try more to avoid risk and anxiety, while Americans neither seek nor avoid ambiguous situations. Despite the differences there is also something in common, for example: In spite of the fact that there is an obvious difference between two ultras in the individualism scale (G 67, U 91), both of them are actually considered to be individualistic and focus on personal independence, individual rights, personal time, freedom and challenge. The power distance scale (G 35, IS 40) shows that both cultures are not very comfortable with control and structured hierarchical levels and prefer participative communication. And we also can see that masculinity is also a common feature. For The Germans and the Americans performance is highly valued. People rather live in order to work and draw a lot of self-esteem from their tasks. So now well proceed to analyzing how this dimensions influenced the merger itself. Individualism Beechnute Its an interesting fact that before having been acquired the Bankers Trust had not been integrated properly with the oldest US investment bank Alex Brown. That integration acquisition process was problematic in terms of merging the staff from both organizations with different and contrasting management styles. We will write a custom essay sample on Deutsche Bank And Bankers Trust Merger specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Deutsche Bank And Bankers Trust Merger specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Deutsche Bank And Bankers Trust Merger specifically for you FOR ONLY $16.38 $13.9/page Hire Writer One reason for this was the failure on the part of the Bankers Trust to appreciate the culture of their new acquisition. So the employees of the Alex Brown felt that they lost their identity. Therefore, an important strategic target for the Deutsche Bank was to gain the Alex Brown employees confidence and trust. As a consequence, the company in the USA was then named the Deutsche- Alex Brown Investment Bank. As a consequence Of this important decision Alex Browns identity was kept and also the brand was reinforced in the market and among clients. Y Bank employees felt that the Deutsche Bank had rescued them from Bankers Trust and they had actually kept their identity. (catboat) As weve already said for both cultures the respect of individual and his rights is very important. So, during the due diligence period, the Deutsche Bank executive group decided to undertake a cultural assessment exercise which was designed to find out not only the acquired companys assets, but the feelings and thoughts of the people involved in it. This exercise uncovered the fears, misapplications and the concerns of the employees. As the result employees of the acquired company could see that their opinion actually mattered which can also indicate a low rate of power distance, speaking of which we can also mention the fact that Deutsche Bank appointed John Ross as the head of the integration process. Ross had been Treasurer of Deutsche Bank but also had been Chief Executive for the Asia-Pacific region. Importantly for the integration of Bankers Trust, Ross was an American and had previously had a 21 -year career with the Bank of New York so he was able to understand Bankers Trust as well as anyone. Therefore we can see that the managers of the Deutsche Bank actually cared about what the representatives of the acquired bank thought and that is one Of the things that actually influenced the success of the merger. Masculinity The integration teams tasks also included ensuring the key managers would to leave the new organization following the signing of the deal. An incident occurred that presented a real threat to this happening. In the words of one of the top managers: Just right after the closing deal, one of G Bank competitors tried to poach a whole industry team, the entire industry 1 00 people. And over a week-end the integration team made a very radical and quick decision which resulted in G Bank keeping 75% of that team The Retention Programmer Retention for A Bank employees. A quite sizeable program, CSS$ 500 million was set aside to encourage A Banks key employees o stay in the organization.